A Crayon alternative for small teams
Crayon tracks competitors for go-to-market teams at larger companies. WebMonitor covers the core of it, knowing what changed on competitor websites each week, for small teams on a monthly plan.
Crayon is a long-established competitive intelligence platform. It collects changes and news about competitors, scores them for importance, and delivers intel and battlecards into Salesforce, Slack and sales tools. It is sold through a sales process, and buyers report contracts from about $12,700 to $46,000 a year, plus onboarding fees. If your team is a founder, a product marketer or a small sales team, much of that platform goes unused. WebMonitor watches the competitor pages that matter and writes up the week for you.
WebMonitor vs Crayon at a glance
| WebMonitor | Crayon | |
|---|---|---|
| Built for | Small teams watching 3 to 25 competitors | Go-to-market and CI teams at mid-size and large companies |
| Price | $29, $79 or $149 a month, billed monthly, no contract | Not published; buyers report about $12,700 to $46,000 a year, plus onboarding |
| How you buy | Sign up and pay by card | Request an estimate and a sales process |
| What it watches | Competitor websites: pricing, changelog, blog, careers, integrations | Websites, news, reviews and other public sources |
| Output | Weekly AI brief per watchlist and instant alerts by email and Slack | Scored intel feed, newsletters and battlecards in sales tools |
| Battlecards and CRM | No | Yes |
Crayon does not publish prices. The range is buyer-reported data from Vendr, checked October 18, 2026.
What you get with WebMonitor
Pages found for you
Give WebMonitor a competitor's domain and it suggests their pricing, changelog, blog, careers and integrations pages from their sitemap and navigation.
Noise filtered by AI
Each change is read and described. Layout tweaks, rotating banners and date stamps are left out, so what reaches you is a real change in content.
One brief on Mondays
The week's changes across every competitor in a watchlist, written up in plain sentences and sent by email and Slack.
No contract
Monthly plans at $29, $79 or $149, paid by card. Start today and cancel any time.
How to get started
Run a free snapshot
See what WebMonitor finds on one competitor's site before you pay anything.
Build a watchlist
Add your main competitors. The suggested pages are usually all you need.
Read the first brief
Your first Monday brief arrives after a week of checks. Add rules for anything you need to hear about sooner.
WebMonitor is the better fit if you
- Are a startup or small company without a CI budget
- Want to know what competitors changed without someone curating a feed
- Care most about pricing, product and hiring changes on competitor websites
- Prefer a monthly plan you can cancel to an annual contract
When Crayon is the better choice
Choose Crayon if you need battlecards delivered inside Salesforce or Highspot, a CI program with reporting on how intel influences deals, coverage of news and reviews alongside websites, or win-loss tooling. WebMonitor only watches public web pages and has no CRM integration.
Frequently asked questions
How much does Crayon cost?
Crayon does not publish prices. Buyer data from Vendr shows contracts from about $12,700 to $46,000 a year, with a median around $30,000 and onboarding fees on top. WebMonitor is $29 to $149 a month.
Does WebMonitor score how important a change is?
WebMonitor reads each change and leaves out cosmetic ones, and each weekly brief opens with a headline naming the most important change of the week. It does not give each change a numeric score.
Does WebMonitor track competitor news and reviews?
It watches pages on the web, so a competitor's newsroom, blog or a public review page can be added. It does not pull from news wires or social networks.
Is there a free plan?
There is one free competitor snapshot. Watchlists and the weekly brief are on paid plans from $29 a month.
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Get a free snapshot of a competitor's positioning, pricing, recent moves and hiring, then turn it into a watchlist.
Free, no credit card. Their positioning, pricing, recent moves and hiring on one page.